The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.
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Business Blogging Link Building Testimonials
Will Blogs Become the Ultimate Marketing Tool?
Audience Development and the Internet
Circulation and the Internet: Co-hosted by American Business Media and National Trade Circulation Foundation, Inc. — New York City
- The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
- How to use email to renew or acquire new subscribers
- E-mail tests - what’s working, what’s not working
- Search engine marketing - what are you using and how is it working
- Banner ads - are they working, what have you changed, where do you have them
- How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
- Web agents - are they still working?
- Blogs - are they a source of names? How can we get subscription information onto a blog?
- Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.
Gloria Adams, Pennwell - Moderator
Laura Wilson, NEJM - Panelist
Sean Fulton, GCN Publishing - Panelist
Brian Klais, Netconcepts - Panelist
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Partnered with Netconcepts for SEO success
“I recommend Netconcepts to any web marketer who cannot prioritize resources to search engine optimize internally. Over our 6 years in partnership, they have never steered us wrong!”
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Be careful who you link to
There is an interesting and amusing thread over at SEW. A punter asks, on the surface, an innocent question as to why his mate’s site has dropped out of Google.
A bunch of the regulars offer some suggestions for possible problems, and then on the second page, GoogleGuy appears and really wades in, revealing the site is linking to some very bad evil affiliate spammers.
Interesting that GoogleGuy would take the time to do some research on the site. Interesting that SEW allow such specifics to be discussed. Interesting that a good number of other SEO’s didn’t catch the real problem. And amusing that the punter gets his butt kicked from very high up in such a public manner. At least he had the good grace to admit he’s been a bad boy.
The lesson here people, is to be careful who you link to and who they link to in turn. Reciprocal linking is bad, you don’t know who else they have requested a link from. And do you have the time and skills to research those link properly. It took GoogleGuy to find the real problem and a bunch of professional SEO’s missed it.
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Super advantage for SuperPages.com
“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”
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Maximizing Your “Natural Search” Channel: SEO That Really Works
MarketingProfs virtual seminar series — online (webcast)
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.
Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:
- Which search engines to target
- Keyword research tools and tactics
- Writing copy that “sings” to the search engines
- Benchmarking against your competitors
- Link building strategies that work
- Optimal search engine architecture
- Best practices to emulate
- Scams exposed
- Case studies - including the “inside scoop” on what worked and what didn’t
- Making your e-commerce or database-driven site “search engine friendly”
- Measuring the return on your search engine marketing investment
- Developing a search engine marketing plan
- Criteria for selecting a search engine marketing agency
- Online tools and resources
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Hiring experts brought results
“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good - and they definitely did.”
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SEO advice brought more traffic to sites
“…pleased (and surprised) at how much I learned from Stephan Spencer of Netconcepts on how to optimize and generate more revenue and bring more traffic to my sites.”
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President Carter’s blogging experience
“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
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Charity appreciates website advice
“Stephan Spencer has been a steadfast supporter of our work, particularly in the initial phases. He provided, through Netconcepts, our website facility gratis and was always available for consulting on matters of communication website improvement. I consider his technical knowledge is of the highest level in the field.”
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